Israeli tech innovation powers the FIFA World Cup

Israel’s national soccer team failed to qualify for the upcoming FIFA World Cup, but Israeli technology will nevertheless help power the tournament, from real-time broadcasts and ticket distribution to the collection of vast amounts of sports data.

The Israeli global ticket resale price comparison platform SeatPick, views the upcoming FIFA World Cup as a significant business event that will likely shape the industry in the future.

“This is why we’re treating it as a flagship product, not just another landing page,” SeatPick’s CTO & Co-Founder Guy Kogel told the Israeli news outlet Ynet News.

“From data, content, and supply to user experience and operations, every part of the business is aligned to maximize impact — making this a defining moment for SeatPick in terms of growth, visibility, and execution. Our operations, both in Israel and globally, will shift to a 24/7 model to support user demand and ensure we handle any issues smoothly. And of course, we’ll also be bringing the World Cup to life internally, with match screenings, happy hours, and a bit of friendly competition around the winner,” he explained.

The Israeli AI-driven sports content automation business WSC Sports is expected to play a crucial behind-the-scenes global broadcast role by integrating personalized and interactive features to fans on any platform and at any time.

Damian Alon Browarnik, VP of Account Management at WSC Sports, said the World Cup experience now extends far beyond the traditional 90-minute television broadcast.

"The World Cup has long transcended the 90-minute television broadcast; it is now a multi-channel experience unfolding simultaneously in the pocket of every fan," Browarnik said.

He noted that WSC Sports helps broadcasters and rights holders respond to events on the field in real time while also supporting FIFA's growing engagement with digital audiences.

"We are proud to be an integral part of the production ecosystem for the world’s largest sporting event, providing rights holders and broadcasters with the tools to react in real-time to the action on the field," Browarnik said. "The synergy we’ve established this year between FIFA and social media creators proves that the next generation of viewers demands a unique, personalized, and direct viewing experience. We are here to ensure that Israeli technology is at the forefront of delivering that experience."

Another Israeli sports tech leader is LSports, which specializes in rapid and data-driven input to the media and global sports betting markets.

"The World Cup demands the absolute highest standards of accuracy and speed, and that is exactly where Israeli innovation thrives," LSports CEO Dotan Lazar explained.

"We are proud to contribute our cutting-edge sports data ecosystem to the world’s biggest tournament. While the players create history on the pitch, our technology ensures that millions of fans, media channels, and platforms across the globe receive the most precise, thrilling, and immersive data experience possible," he continued.

Israeli technologies will also boost security surrounding the FIFA World Cup, which is jointly hosted by the U.S., Canada and Mexico.

In April, the Israeli drone-identification business Tondo Smart secured a commercial breakthrough by completing a pilot in Los Angeles, which will host several FIFA World Cup games. The company’s technology will secure the city’s airspace and prevent unauthorized drone infiltration.

“From an Israeli perspective, the technology reflects a clear dual-use case, with relevance not only for managing civilian drone traffic but also for identifying unauthorized aerial activity such as smuggling or illicit surveillance,” Tondo Smart said in an official statement.